01 / Video, photo and brand production
Registered as RHMedia
Founded at eighteen with a phone and a list. Grew from cold calls to an office and international clients.
- Role
- Founder and Management
- Founded
- January 2020, at eighteen
- Base
- Lier, Belgium
- Outcome
- Wound down June 2023
The story
A media and production company started with no plan and no clients. I had a phone, a list of numbers, and enough stubbornness to keep dialling after the first hundred people said no. A few months in, the first commercial client signed. That client turned into referrals, and the referrals never really stopped.
A business coach came next, then a first office in Lier. Structure changed the shape of the thing. What had been one person with a camera and a phone started behaving like a company, and the client list moved from local to national, then international.
Weddings became a serious line of business, run with a rotating team of freelancers and student workers. Managing creatives on live, unrepeatable events taught me something no course does: how to keep a promise when there is no second take.
The reach came from doing things nobody sensible would do. We painted a stranger as the Joker for a shoot. We handed out chocolate eggs in a tuxedo and bunny ears at Easter. Absurd on purpose, filmed properly, and it scaled a TikTok channel fast and got us into the press. We wound the agency down collectively in June 2023, and the car photography branch carried on as its own company.
The work
Everything plays here on the page.
What it took
- 01Cold calling from zero
- 02First office in Lier
- 03National and international clients
- 04TikTok scaled on public stunts
- 05Press coverage
- 06Freelance production team
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